Buggy Whip Syndrome
This one is simple and short.
Here we go.
Most people have heard of the companies that go out of business because they were making buggy whips, which was a euphemism for the fact that current technology had surpassed them. All the companies that, in fact, did make buggy whips, of course, all went out of business. Not all, but 99.9% of them went out of business when cars came along, because you didn't need buggy whips anymore. So the phrase has come to mean that technology has passed them by.
But there was a company that you wouldn't think would have gone out of business. Back in 1919, the Scott Muffler Company was a thing. And you would think that with the mass production of cars, that company would flourish at that time.
One would think that they couldn't miss, right?
And yet, the Scott Muffler Company fell victim to the buggy whip syndrome and went out of business in the following decade.
And the puzzler question is, how did that happen?